Work with James

James O'Connell is New Zealand's most experienced Hospitality Business Coach.

One-on-one coaching with James is an exclusive service for hospitality business owners whose goal is to build a high-performing & high-profit hospitality business.

Coaching is for owners who are humble enough to look for help and smart enough to know they need to implement 'best practice' business to succeed.



How does coaching work?

  • It starts with a 12-week commitment
  • One-hour recorded Zoom call per week (sent to client post session)
  • Access to our exclusive library of resources & templates
  • Access to an exclusive 'client only' Facebook group.
  • 20% discount off our online courses for your staff while you're a coaching client.
  • Price - $4500 ex GST  - 3 monthly payments of $1500 + gst
  • A 12-week review will determine the next steps.

Email James at [email protected] to see about securing a place on his coaching roster.


What areas of business does coaching cover?

Coaching covers what we call The five pillars of business. This framework helps clients organise themselves in a way that ensures they have a balanced approach to improving their business.

Most clients come with a couple of areas they are strong in but have ignored the areas they don't understand or aren't interested in. This leads to underperformance and stress. Our coaching ensures clients excel in all of the five areas - then results follow.

Coaching Reviews


James Arnott 

Cook Brothers Hospitality Group  Auckland

"THC are a great company and awesome people to work with. These guys really get hospitality and have the skills and experience to make a real impact on their clients. They really care about ensuring their clients succeed."

Mel Lind

Charley Noble Wellington

"James is very passionate and knowledgeable about hospitality business, which is refreshing coaching to get, tailored to our industry rather than a blanket rule approach. Thanks for the support!"

Bert Haines

Future Hospitality Group Queenstown

"I am very impressed with the business coaching that we receive from James at The Hospitality Company!"

Katherine & Ryan Dippie

Fife Lane Mt Manganui

"We have been working with James at The Hospitality Company now for over 3 years. His coaching and resources have been invaluable to us achieving our goals for our business and setting us up for a long and fruitful career in Hospitality. The value he has added to our business and as business owners is something we will benefit from for years to come."

Bex & Jax's

Flow & Co Kaikoura

"James from The Hospitality Company has been an absolute game changer for our café. We hit the ground running and opened without systems, processes and any real direction in place. Working with James, this is now not the case. The information, learnings and advice so far from James really is priceless. If you are pondering whether or not a business coach is for you; don’t hesitate - contact The Hospitality Company now…it’s the best thing we have done!'

PJ & Sam

People Like Us Arrowtown

"James has been a huge part in our sustainable growth and moving forward in a ‘Business Like Manner’.
We now understand and teach solid businesses practices in our Hospitality outlets."