We help owners build the industry's most profitable businesses.

Our industry leading approach delivers industry leading results.

Grow Your Business - Coaching Call

Do you want to improve the profitability of your business by 10% in the next 12 months? Click and book a coaching call with James



Create a 15%+ 

net operating profit business


Build an operating system that runs without you


Build a team of high performing employees

We've helped hundreds of F&B owners build more profitable businesses.

In over 20 years of coaching hospitality owners, James has created a business training system to solve the difficulties you're facing. From finance to people, James has the answers and solutions to make your business one of the industry's best.

See how our clients did it

Kat & Ryan Dippie - Fife Lane

(Mt Manganui)

"We have been working with James now for 4 years. His coaching and resources have been invaluable to us achieving our goals and setting us up for a long and fruitful future in business.



Cam & Selina Davies - The Fat Duck

(Te Anau)

"We have been working with James for 2 years. It's been an amazing journey so far. James is a highly professional coach who's coaching, guiding and resources have been invaluable to us becoming a much better business."  

Dominique Fourie - Floridita's & Loretta


"You think you know what you're doing in the game of hospitality, and then you meet James and you realise how much you still have to learn. We've found James' teachings on all aspects of hospitality business to be revelationary, and quite frankly, pretty transformative for our two venues. Makes me wish we'd crossed paths a lot sooner." 


Richard McLeod - Loaded

"James is having a significant impact on the hospitality industry. His best practice study of some of the world's best hospitality companies and his commitment to communicate this in a simple manner is unmatched. Every client we recommend to James has thanked us over and over again."



Global relationships & industry best practice 

James has developed working relationships with some of the world's most successful and admired hospitality companies.


"A successful hospitality venue 

requires a solid business foundation." 

James O'Connell | Founder | The Hospitality Company

Request a Grow Your Business - Coaching Call with James

Start with a call with James to discuss how to take simple and immediate steps to improve your profitability by 10% in the next 12 months.

Grow Your Business - Coaching Call