Coaching, Consulting & Courses that deliver industry leading results.

We combine our time-tested business approach with 1:1 hospitality business coaching, group coaching, advisory services and online courses to grow our clients businesses and the people within them.

Book a Discovery Call with James

A complimentary 45 minute coaching call is the next step to improve the performance & profitability of your F&B business. 

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Ready to create a 15%+ 

net operating profit business?


Ready to build an operating system that runs without you?


Ready to build a team of high performing  employees?

Dominique Fourie - Floridita's & Loretta


"You think you know what you're doing in the game of hospitality, and then you meet James and you realise how much you still have to learn. We've found James' teachings on all aspects of hospitality business to be revelationary, and quite frankly, pretty transformative for our two venues. Makes me wish we'd crossed paths a lot sooner." 

Cam & Selina Davies - The Fat Duck

(Te Anau)

"We have been working with James for 2 years. It's been an amazing journey so far. James is a highly professional coach who's coaching, guiding and resources have been invaluable to us becoming a much better business." 

We've helped hundreds of owners & managers

build smarter businesses.

In over 20 years of coaching hospitality owners, James has created a business training system and mentoring programme to solve the difficulties you're facing. From finance to people, James has the answers and solutions to make your business one of the industry's best.

View Case Studies

Kat & Ryan Dippie - Fife Lane

(Mt Manganui)

"We have been working with James now for 4 years. His coaching and resources have been invaluable to us achieving our goals and setting us up for a long and fruitful future in business.

Richard McLeod - Loaded

"James is having a significant impact on the hospitality industry. His best practice study of some of the world's best hospitality companies and his commitment to communicate this in a simple manner is unmatched. Every client we recommend to James has thanked us over and over again."

"A highly profitable hospo business should not be a dream, it should be a reality for more in our industry." 

James O'Connell | Founder | The Hospitality Company

View Our Group Coaching Programs

Global relationships & industry best practice 

James has developed working relationships with some of the world's most successful and admired hospitality companies.

A great hospitality business starts with great people!

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