When I started The Hospitality Company in 2016, it wasn’t my first venture into hospitality coaching. I’d already built and run a company called Transform, but THC was something new, a fresh brand and a new beginning. My vision was to build the industry’s leading hospitality business-coaching system, one that could truly change the way café, restaurant, and bar owners think about their businesses.

After 35 years in hospitality, 20 of those as a business coach, I’d seen the same pattern over and over again. Great people. Great food. Great passion. But poor results. The problem wasn’t effort; it was understanding. Most owners didn’t know how to build a business that worked without them.

That’s why I created The Hospitality Business Blueprint. It’s a systems-based approach that helps owners see their business as a machine designed to deliver results for the owners, the team, and the guests. As The E-Myth Revisited teaches, a business is a system. And great people need great systems to work with.

Our coaching journey always begins with a free business strategy call. From there, owners can enter a 12-session one-on-one program delivered over Zoom. Once they’ve built that foundation, some stay on for continued 1:1 coaching, others join group programs, and my top-performing clients enter The Boardroom, a high-performance community where we go deeper into leadership, profitability, and scale.

The results? They speak for themselves. Every client featured on our results page has reduced their business hours and increased profitability. More importantly, they’ve built teams that deliver consistent 5-star experiences while giving owners their lives back.

I coach with honesty, structure, and a commitment to results. I invented the term Hospitality Business Coach because I wanted to professionalise this role, to bring the same rigour and respect to coaching that hospitality brings to service.

Today, our mission is simple: to help as many owners and managers as possible grow successful, systemised, and sustainable hospitality businesses. Because when owners thrive, employees stay longer, and guests keep coming back.

My message to every owner is this:

To build a great hospitality business, you need a great offering, and you need to be great at business.

You can contact James at [email protected]