Guiding F&B owners to a stronger & more sustainable business
Learn the Blueprint to grow or scale your business.
You’ve created a venue and offering you’re proud of, but profit is low, and your stress is high.
You love the creativity and excitement of the F&B industry, but the business doesn't feel like it's giving you anything back.
You are determined to build a business that works for YOU, your team and your customers, but you need guidance on how to do it.
I’ve helped hundreds of hospitality business owners in this exact place, and if you’ll let us, we want to help YOU.
An F&B owner should build a consistent system with clear constraints for the team to follow.
BLUEPRINT provides the framework for your operating system.
The Blueprint Programme Structure
Step by step, here is what you'll get, starting with a 1-on-1 onboarding call so you make immediate progress:
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A private 60-minute session focused entirely on your business.
James reviews your specific situation, identifies where your venue is leaking profit, and maps out exactly what needs to change.
Bring your key people. Your managers, your ops team, whoever drives decisions in your business. The more ears in the room, the faster your team gets aligned — and the more powerfully you'll hit the ground running from Day 1.
We schedule your Profit Clarity Call as soon as possible after you register.
This call alone, billed at consulting rates, is worth $500.
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One-hour recorded classes hosted by James.
Watch these classes at a time that works best for you and your managers to watch together.
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Get advice and guidance from James as you learn the key content from the classes.
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A library of expert resources: templates, SOPs, scripts, guides, and more to make your operations run like clockwork.
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People & Team
Position Agreements
Position Advertising Templates
Interview Questions
Onboarding Templates & Policy
Employee Coaching Resources
Finance & Planning
Financial Planning Templates
Business Planning Templates
Management Reporting Templates
Wage Management Policy
Sales & Marketing
Menu Engineering Policy
Selling Templates
Marketing Resources
Operations
Checklists
These aren't generic business templates downloaded from the internet. Every resource is built specifically for F&B venues and road-tested inside real businesses across New Zealand and Australia in the last 25 years.
This one-time business investment is $2400
Real Venues. Real Numbers. Real Results.
These are not outliers. This is what happens when the right systems are in place, and the whole team follows them.
Southern NZ
Profit (%) increased: +10% in 12 months
Profit ($) increased: $215,000
Canterbury
Profit (%) increased: +25.2% in 24 months
Profit ($) increased: $255,000
Gold Coast
Profit (%) increased: +7% in 12 months
Profit ($) increased: $265,000
Hawkes Bay
Hawke’s BayProfit (%) increased: +9% in 12 months
Profit ($) increased: $157,000
Byron Bay
Avg. NOP increased: 6.5% → 12.5% YoY
Peak profit margin reached: 17% in Q3
Small Town NZ
Avg. NOP increased: +26.2 percentage points from 2020 to 2024
Avg net profit in 2024: 14.5%
This programme is designed for passionate F&B owners looking to build stronger structures for their business.
Whether you're a single-site owner, a multi-site operator, or running a group, one registration covers your entire business. You and your team can view these on-demand classes together anytime for 8 weeks after registration.
Additional programme details
Zero-Risk Guarantee
If you’re not feeling the value after our first 60-minute Coaching Call, just let me know within 24 hours, and I’ll send 100% of your money back - no hard feelings.
One Business, One Fee
You only pay once per business. I’d love for all business partners to join the sessions together so everyone is on the same page.
Built for F&B
Every system, every resource, every session is built specifically for hospitality businesses. Nothing generic. Nothing theoretical. Everything was road-tested inside real venues.
Not Sure If This Programme Is Right For You? Book a Call With Me.
If you’re on the fence, you don’t need more information -
You need clarity.
Book a short 15-minute call, and we’ll review your concerns together and tell you directly whether the Blueprint is the right next step.
No pitch. No fluff. Just clear answers.
The Blueprint delivers three outcomes. Every session maps to one of them.
MONEY
Convert Revenue Into Profit
Know your numbers. Control your costs. Recover profit that's been leaking quietly every week. Clients identify $50,000–$150,000 in recoverable profit during the programme.
SYSTEMS
Build a Business That Runs Without You
Build the documented operating framework that runs your business when you're not there. Get the structure to grow and scale your business.
FREEDOM
Lead a Team That Follows the System
Develop managers who take real ownership. Build a culture where the team follows the systems - not because you're standing over them, but because the systems are embedded in how the business works.
Money. Systems. Freedom. That's the business you set out to build.
The Blueprint shows you how to get there.
This is for you if...
✓ Your venue is turning over revenue, but not enough of it is becoming profit
✓ You're working harder than ever - for less money at the end of the month
✓ You have some systems, but your team isn't consistently following them
✓ You can't step away without the place falling apart
✓ You want to invest in your managers' professional development - without paying for each of them separately.
✓ You're heading into winter, and you want to use these months to get ahead
✓ You want the best investment your F&B business will make this year
