Guiding F&B owners to a stronger & more sustainable business.
Is it time to turn your passion and hard work into a business that works for you?
You’ve created a venue and offering you’re proud of, but profit is low, and your stress is high.
You love the creativity and excitement of the F&B industry, but the business doesn't feel like it's giving you anything back.
You are determined to build a business that works for YOU, your team and your customers, but you need guidance on how to do it.
We’ve helped hundreds of hospitality business owners in this exact place, and if you’ll let us, we want to help YOU.
Join the BLUEPRINT Programme starts 11 August
The Blueprint Programme Structure
Step by step, this is what you are getting. We will start with a 1-on-1 Profit Clarity Call:
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A private 60-minute session focused entirely on your business.
James reviews your specific situation, identifies where your venue is leaking profit, and maps out exactly what needs to change.
Bring your key people. Your managers, your ops team, whoever drives decisions in your business. The more ears in the room, the faster your team gets aligned — and the more powerfully you'll hit the ground running from Day 1.
We schedule your Profit Clarity Call as soon as possible after you register.
This call alone, billed at consulting rates, is worth $500.
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One hour per week. James is presenting; attendees listen.
No limit on how many people from your business can join. Every session is recorded.
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Additional three x 30 min sessions over the course of the programme.
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A library of expert resources: templates, SOPs, scripts, guides, and more to make your operations run like clockwork.
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People & Team
Position Agreements
Position Advertising Templates
Interview Questions
Onboarding Templates & Policy
Employee Coaching Resources
Finance & Planning
Financial Planning Templates
Business Planning Templates
Management Reporting Templates
Wage Management Policy
Sales & Marketing
Menu Engineering Policy
Selling Templates
Marketing Resources
Operations
Checklists
These aren't generic business templates downloaded from the internet. Every resource is built specifically for F&B venues and road-tested inside real businesses across New Zealand and Australia in the last 25 years.
One registration per business - All business partners can join together and get on the same page.
Zero-Risk Guarantee
Real Venues. Real Numbers. Real Results.
These are not outliers. This is what happens when the right systems are in place, and the whole team follows them.
Southern NZ
Profit (%) increased: +10% in 12 months
Profit ($) increased: $215,000
Canterbury
Profit (%) increased: +25.2% in 24 months
Profit ($) increased: $255,000
Gold Coast
Profit (%) increased: +7% in 12 months
Profit ($) increased: $265,000
Hawke’s Bay
Profit (%) increased: +9% in 12 months
Profit ($) increased: $157,000
Byron Bay
Avg. NOP increased: 6.5% → 12.5% YoY
Peak profit margin reached: 17% in Q3
Small Town NZ
Avg. NOP increased: +26.2 percentage points from 2020 to 2024
Avg net profit in 2024: 14.5%
In the Blueprint programme, we show you the playbook, step by step, for achieving results like that.
Programme starts 11 August • Attend with your managers
This programme is designed for passionate F&B owners looking to build stronger structures for their business.
Whether you're a single-site owner, a multi-site operator, or running a group, one registration covers your entire business. Bring your whole team.
One flat entry fee per business. No limit on attendees.
Bring your managers, your ops team, your key people. Everyone attends under one registration. One fee. Everyone aligned.
This alone makes the Blueprint more cost-effective than sending one person to any other professional development programme in the industry.
Additional programme details
Zero-Risk Guarantee
If you’re not feeling the value after our first 60-minute Coaching Call, just let me know within 24 hours, and I’ll send 100% of your money back - no hard feelings.
One Business, One Fee
You only pay once per business. I’d love for all business partners to join the sessions together so everyone is on the same page.
Built for F&B
Every system, every resource, every session is built specifically for hospitality businesses. Nothing generic. Nothing theoretical. Everything was road-tested inside real venues.
Not Sure If This Programme Is Right For You? Book a Call With Me.
If you’re on the fence, you don’t need more information -
You need clarity.
Book a short 15-minute call, and we’ll review your concerns together and tell you directly whether the Blueprint is the right next step.
No pitch. No fluff. Just clear answers.
The Blueprint delivers three outcomes. Every session maps to one of them.
MONEY
Convert Revenue Into Profit
Know your numbers. Control your costs. Recover profit that's been leaking quietly every week. Clients identify $50,000–$150,000 in recoverable profit during the programme.
SYSTEMS
Build a Business That Runs Without You
Build the documented operating framework that runs your business when you're not there. Get the structure to grow and scale your business.
FREEDOM
Lead a Team That Follows the System
Develop managers who take real ownership. Build a culture where the team follows the systems - not because you're standing over them, but because the systems are embedded in how the business works.
Money. Systems. Freedom. That's the business you set out to build.
The Blueprint shows you how to get there.
What You Get When You Join
Start today for $172.5
All package options can be paid in 8 weekly instalments.
If your cash flow is tight right now - and we know winter can make it tighter - the weekly instalment option is built for that.
BLUEPRINT
PLUS BONUS
The complete transformation with maximum access to James & all of his best tools.
8 × Live Training Sessions
$1,600
+ Recordings (access to full recorded library)
$300
+ 24/7 Coaching Portal access (Industry Templates & Resource Library)
$497
+ Ask the Coach - email support throughout
$500
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+ 1 × 60-Minute 1-on-1 Coaching Call with James
$500
+ Profit Leak Self-Audit Form
$97
+ Access to Paid Insights
$97
+ 3 × 30-min 1-on-1 Coaching Calls during the programme
$750
+ Free Website Audit
$197
Total Value: $4,538
Now: $2,100 (excl GST)
BLUEPRINT
PLUS
Includes 1 hr of 1-on-1 access to James for your business.
8 × Live Training Sessions
$1,600
+ Recordings (access to full recorded library)
$300
+ 24/7 Coaching Portal access (Industry Templates & Resource Library)
$497
+ Ask the Coach - email support throughout
$500
----
+ 1 × 60-Minute 1-on-1 Coaching Call with James
$500
+ Profit Leak Self-Audit Form
$97
+ Access to Paid Insights
$97
+ 3 × 30-min 1-on-1 Coaching Calls during the programme
$750
+ Free Website Audit
$197
Total Value: $3,397
Now: $1,700 (excl GST)
Add $400. Get $1,141 in extra value
← with ‘Bonus’
BLUEPRINT ESSENTIAL
For owners who are ready to implement independently.
8 × Live Training Sessions
$1,600
+ Recordings (access to full recorded library)
$300
+ 24/7 Coaching Portal access (Industry Templates & Resource Library)
$497
+ Ask the Coach - email support throughout
$500
----
+ 1 × 60-Minute 1-on-1 Coaching Call with James
$500
+ Profit Leak Self-Audit Form
$97
+ Access to Paid Insights
$97
+ 3 × 30-min 1-on-1 Coaching Calls during the programme
$750
+ Free Website Audit
$197
Total Value: $2,897
Now: $1,200 (excl GST)
Blueprint Plus Bonus comes with full access to James
If you’re thinking about reaching out for some business coaching, then definitely get in touch with The Hospitality Company; it will be life-changing.
We have been working with The Hospitality Company for just over a year. James is a highly professional coach whose coaching, guidance, and resources have been invaluable to us in becoming a "much better business".
Here's how the risk disappears
1.
Pay your first instalment, and book your Coaching Call with James immediately.
In that 60-minute session, James will review your business, identify where you're leaking profit, and map out exactly what needs to change.
2.
If you don't walk away from that call with complete clarity and confidence that this programme will make your venue money, tell us within 24 hours.
Every dollar back. No questions asked.
3.
By the time that call ends, you will have already received more value than the cost of your first instalment. And James will have shown you - with facts about your specific business - exactly why the Blueprint is the right next step.
✓ Your venue is turning over revenue, but not enough of it is becoming profit
✓ You're working harder than ever - for less money at the end of the month
✓ You have some systems, but your team isn't consistently following them
✓ You can't step away without the place falling apart
✓ You want to invest in your managers' professional development - without paying for each of them separately.
✓ You're heading into winter, and you want to use these months to get ahead
✓ You want the best investment your F&B business will make this year
This is for you if...
For single-site operators
You're doing everything yourself. The Blueprint gives you the systems to step back - and the profit to make it worth it.
For multi-site operators
You need consistency across venues and managers who lead without you. The Blueprint builds both.
For group operators
You want every site running to the same standard with the same controls. The Blueprint gives you the framework.
Are you ready to secure your F&B Venue for the future?
Get a bulletproof plan for your venue. Join the next Blueprint Programme.
Winter is the window. Don't waste it. The owners who come out of this period stronger are the ones who act now. James will show you exactly how. In 8 weeks. With your whole team. For one flat fee.
11 August • 4 intakes per year • Limited to 40 seats • Full money-back guarantee