James O’Connell

Hospitality Advisor & Coach

My advising and coaching story started over 25 years ago. I was provided the opportunity to travel to the UK, Europe, and the USA to see some of the world’s leading hospitality businesses. The trip had a profound impact on my career.

What became clear to me was that the best-performing F&B venues I researched were implementing best-practice business strategy, systems and leadership. These businesses were all highly profitable, and the owner(s) had a freedom most don’t.

On my return, I began to look at how F&B businesses were performing. The statistics were scary…and I’m sure you know what they are.

So to share my knowledge and help the industry, I decided to become an expert advisor & coach to the industry I’m deeply passionate about.