JOIN OUR ONLINE PROFIT PROGRAMME FOR RESTAURANT, CAFÉ, AND BAR OWNERS.
F&B Owners: Get More Money in Your Pocket Every Month. No Matter What the Economy Does.
Google Reviews (40) 5 ★★★★★ Excellent
In 8 weeks, James O’Connell shows you the exact systems his clients used to survive two global financial crises — and come out more profitable than ever. Clients have added up to $265,000 in profit in 12 months.
See clients' results below.
See how the Blueprint will help your venue (watch this 6-minute video)
Client Results Tell The Story
Delivering Results in the South!
Profit (%) increased: +10% in 12 months
Profit ($) increased: $215,000
Losses to strong profits in Canterbury
Profit (%) increased: +25.2% in 24 months
Profit ($) increased: $255,000
Numbers heating up on the Gold Coast
Profit (%) increased: +7% in 12 months
Profit ($) increased: $265,000
Healthy Profit in the Hawkes Bay
Profit (%) increased: +9% in 12 months
Profit ($) increased: $157,000
In our upcoming programme, we show you the playbook, step by step, for achieving results like that.
Programme starts 16 June • Attend with your managers
Right now, the margins are tighter than ever.
Costs are climbing. Customers are more careful with their spending. And most hospitality owners are working harder than ever - for less money at the end of the month.
The problem isn't your food. It isn't your team. It isn't even the economy.
The problem is that most venues are running on gut instinct instead of systems. And when conditions get tough, gut instinct is the most expensive way to run a business.
Owners who have the right financial controls, operational systems, and management frameworks in place don't just weather downturns - they use them to pull ahead of the competition.
This programme is for F&B owners who want more money in their business - and their pocket.
Whether you're worried about the current economic climate or you simply want a more profitable, less chaotic business, the Blueprint is built for you. It works for:
Single-site operators
Stuck in the daily grind? Want more free time? Check out the video.
Multi-site operators
Want stronger systems & stronger managers in your business?
Group operators
Want consistency, accountability & margins across every venue?
One flat entry fee per business — not per venue, not per person.
Owners! Bring your key managers and ops people along!
Get everyone aligned. For the same investment.
Start Date: Tuesday, 16th June.
Time: 10 am, Auckland Time.
Places are limited to maintain programme quality.
Secure your place before registrations close.
What’s the price?
It is very expensive.
...to stay exactly where you are. Every week you wait, thousands in profit could be leaking through the cracks of your business.
Let’s change that.
Here is exactly what your business investment includes:
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During the programme, you get a private 45-minute call with James — focused entirely on your business. This is where James reviews your specific situation and maps out what needs to change.
Bring your key people. Your managers, your ops team, whoever drives decisions in your business. The more ears in the room, the faster your team gets aligned.
This call alone, billed at consulting rates, is worth $500.
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One hour per week for eight weeks. Every session is recorded — so your team never misses a beat. Owners and managers can attend together under the one business registration.
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During the programme, you get two additional private sessions with James — so you can work through the specific challenges your venue is facing as you implement.
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A complete library of templates, SOPs, scripts, checklists, and guides — ready to deploy into your business immediately. Everything your team needs to run the systems the Blueprint teaches.
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People & Team
Position Agreements
Position Advertising Templates
Interview Questions
Onboarding Templates & Policy
Employee Coaching Resources
Finance & Planning
Financial Planning Templates
Business Planning Templates
Management Reporting Templates
Wage Management Policy
Sales & Marketing
Menu Engineering Policy
Selling Templates
Marketing Resources
Operations
Checklists
These aren't generic business templates downloaded from the internet. Every resource is built specifically for F&B venues and road-tested inside real businesses across New Zealand and Australia in the last 25 years.
Total private coaching time with James: 105 minutes across 3 dedicated sessions.
At a conservative consulting rate, that private coaching time alone is valued at over $900. Add the 8 group sessions and full portal access, and you are looking at a programme worth many times the investment.
All of it. For one business. One flat fee.
100% Money-Back Guarantee
Not happy after your 45-minute ’Profit Clarity Call’ with James? Just let us know within 24 hours of the call, and we’ll give you a full refund. No hoops, no hassle.
The Blueprint shows you exactly how to run a profitable venue - in any economic climate.
Over the course of the programme we will look at each department:
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Stock Control
Rostering
Payroll
Reconciliation
Accounts Receivable & Payable
Management Reporting
P&L
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Selling System
Sales Training
Sales Targets/Ratios
Sales Monitoring & Reporting
Sales Feedback
Reservations
Menu Engineering
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Website
SEO & AI updates
Google Reviews & Testimonial Requests
Social Media Scheduling & Management
Engagement Management
Loyalty
Monthly Marketing Metrics & Reviews
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Position Agreements
Recruitment
Onboarding
Training
Check-In’s
Feedback
Progress Review
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Opening & Closing Checklist
Daily & Weekly Cleaning Checklist
Food Safety
Health & Safety
Trigger Systems
Daily SOP’s
Operational Planning & Reporting (Daily & Weekly)
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One-Page Strategic Plan
Strategic Implementation Plan
Management Meeting
Management Reporting
Compliance & Audits
Systems Review and Development
Software Review and Procurement
The entire 8-week program + coaching investment:
just $2,100 flat fee per business.
It means one sign-up covers the team. Owners and managers can attend together.
My Promise to You
Zero-Risk Guarantee
If you’re not feeling the value after the first 45-minute ’Profit Clarity Call’, just let me know within 24 hours, and I’ll send 100% of your money back - no hard feelings.
One Business, One Fee
You only pay once per business. I’d love for owners and managers to join the sessions together so everyone is on the same page.
Best practice resources
Your investment includes 3 times 1-on-1 coaching sessions, plus the full programme, and the best practice resources.
Not Sure If This Programme Is Right For You? Book a Free Call With Me.
If you’re on the fence, you don’t need more information -
You need clarity.
Book a short 15-minute call, and we’ll review your concerns together and tell you directly whether the Blueprint is the right next step.
No pitch. No fluff. Just clear answers.
James O'Connell — 25 years fixing hospitality businesses.
Australasia's first dedicated hospitality business coach. James has worked with venues from single-site cafés to multi-site restaurant groups — helping owners double their profits and step back from day-to-day operations.
His clients have added hundreds of thousands of dollars in profit using the Blueprint system. Two global financial crises. The same result every time.
Start Date: Tuesday, 16th June.
Time: 10 am, Auckland Time.
Check How Much Profit You Leave On The Table Annually
Enter your annual figures to see how your profitability compares to the best-run businesses in the industry.
Watch the video on how it works.
Try it with your business figures.
James O'Connell - Australasia's First Dedicated Hospitality Business Coach
During the programme, you get to book a 45-minute ‘Profit Clarity Call’ with James. 1-on-1 (your team included).
James O'Connell has spent 25 years working inside hospitality businesses across Australasia.
He has seen two global financial crises. His clients didn't just survive them. They built tighter cost controls, sharper systems, and stronger teams during the hard times — and when conditions improved, they grew faster than anyone around them.
That is the Blueprint. It is not theory. It is a proven operating framework built from 25 years of real results inside real venues.
See Our Client Portfolio
Client Stories
"I have been working with James for just over 6 months and I am feeling the best about my business that I have felt in the 10 years I have been in business!"
- A Client's Google Review
Frequently Asked Questions
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For the last 25 years, our clients have grown their hospitality businesses using the same structure - 'The Hospitality Business Blueprint'. Every profitable venue operates under it.
You can join our 8-week group programme, where you can work directly with James (Head Coach at The Hospitality Company), who will teach attendees the Hospitality Business Blueprint.
https://www.thehospitalitycompany.co/the-hospitality-blueprint-registration -
The sessions are 1 hour per week via Zoom.
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$2,100 NZ $ per business.
(In other words, multiple people from the same business can attend.) -
You can involve your managers in sessions that relate to their specific roles and responsibilities.
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14th April 2026.
Sign-up and book your 45 minute strategy call with James.
https://www.thehospitalitycompany.co/the-hospitality-blueprint-registration -
The Blueprint isn't about your menu or concept - it's about how you run your business. Every profitable venue uses these same principles, whether they realise it or not.
The economy is not going to wait. Neither should you.
The owners who come out of this period stronger are the ones who act now - who build the systems, tighten the controls, and put themselves in a position to grow when conditions improve.
James will show you exactly how. In 8 weeks. For one flat fee.
Programme starts 16 June • Places are limited • Full money-back guarantee
