For restaurant, café and bar owners
Build A Highly Profitable F&B Business That Works With or Without You.
Google Reviews (40) 5 ★★★★★ Excellent
Clients have added up to $265,000 in profit in 12 months.
In 8 weeks, James shows you and your managers the exact systems that turn your revenue into real profit - across every department of your business.
See how the Blueprint will help your venue (watch this 3-minute video)
Only 1 More Intake This Year • Next Programme Starts 11 Aug • Limited to 40 seats
Real Venues. Real Numbers. Real Results.
These are not outliers. This is what happens when the right systems are in place, and the whole team follows them.
Southern NZ
Profit (%) increased: +10% in 12 months
Profit ($) increased: $215,000
Canterbury
Profit (%) increased: +25.2% in 24 months
Profit ($) increased: $255,000
Gold Coast
Profit (%) increased: +7% in 12 months
Profit ($) increased: $265,000
Hawke’s Bay
Profit (%) increased: +9% in 12 months
Profit ($) increased: $157,000
Byron Bay
Avg. NOP increased: 6.5% → 12.5% YoY
Peak profit margin reached: 17% in Q3
Small Town NZ
Avg. NOP increased: +26.2 percentage points from 2020 to 2024
Avg net profit in 2024: 14.5%
In the Blueprint programme, we show you the playbook, step by step, for achieving results like that.
Programme starts 11 Aug • Attend with your managers
Right now, the margins are tighter than ever.
And we are in the off-peak season.
Most owners do the same thing when winter rolls around. Trade slows, and they coast. And when the next high season arrives, they hit it with the same broken systems, the same untrained managers, the same chaos.
The owners who come out ahead use the quiet months differently. They fix the leaks, build the systems, and develop their managers — so when trade picks up, they grow faster than everyone around them.
But here's what most owners don't see.
It's not always the absence of systems that costs you. Most established venues have some systems. The real problem is the gap between what your systems say - and what actually happens on a Friday night rush.
That gap shows up in your COGS variance, your wage slippage, your Google reviews - and the reason you can't take a week off without your phone going off every hour.
The Blueprint closes that gap. Not by criticising your team - by building the framework that makes the right behaviours the natural ones.
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A private 1-on-1 session before the programme starts - focused entirely on your business. Bring your managers. The more ears in the room, the faster your team aligns.
We schedule your ‘Profit Clarity Call’ as soon as possible after you register. Early registrants get their call before the programme starts. If you join closer to the start date, your call may fall within the first week of the programme - either way, you won't miss a thing.
Valued at $500
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One hour per week. Every session is recorded. Owners and managers attend together under one registration.
No limit on how many people from your business join.
Valued at $1,600
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During the programme, you get three additional private sessions with James - so you can work through the specific challenges your venue is facing as you implement.
Valued at $500
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A complete library of templates, SOPs, checklists, and guides - ready to deploy into your business immediately.
Valued at $990
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Profit First Planning Matrix - your financial roadmap for building a consistently profitable venue.
Critical Numbers Dashboard - a live spreadsheet your managers use daily to monitor and manage the numbers that drive your bottom line.
Marketing P&L Spreadsheet - correctly records all marketing spend, including happy hours, giveaways, and F&B promotions so your P&L gives you accurate numbers, not distorted ones.
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Every resource below is built specifically for F&B venues and road-tested in real businesses across New Zealand and Australia over the past 25 years. Not generic templates. Not downloaded from the internet.
People & Team
Position Agreements
Position Advertising Templates
Interview Questions
Onboarding Templates & Policy
Employee Coaching Resources
Finance & Planning
Financial Planning Templates
Business Planning Templates
Management Reporting Templates
Wage Management Policy
Sales & Marketing
Menu Engineering Policy
Selling Templates
Marketing Resources
Operations
Checklists
Here is exactly what your business investment includes:
Total private coaching time you can get with James: 150 minutes across 4 dedicated sessions.
At a conservative consulting rate, that private coaching time alone is valued at over $1200. Add the 8 group sessions, portal access, three proprietary tools, and the full resource library (plus the tens of thousands of profit improvements) - and you are looking at a programme worth many times the investment.
All of it. For one business. One flat fee. Every member of your team is included.
100% Money-Back Guarantee
The Blueprint delivers three outcomes. Every session maps to one of them.
MONEY
Convert Revenue Into Profit
Know your numbers. Control your costs. Recover profit that's been leaking quietly every week. Clients identify $50,000–$150,000 in recoverable profit during the programme.
SYSTEMS
Build a Business That Runs Without You
Build the documented operating framework that runs your business when you're not there. Six departments. 42 systems. A new manager steps in on a Tuesday, and the place still hums.
FREEDOM
Lead a Team That Follows the System
Develop managers who take real ownership. Build a culture where the team follows the systems - not because you're standing over them, but because the systems are embedded in how the business works.
Money. Systems. Freedom. That's the business you set out to build.
The Blueprint shows you how to get there.
✓ Your venue is turning over revenue, but not enough of it is becoming profit
✓ You're working harder than ever - for less money at the end of the month
✓ You have some systems, but your team isn't consistently following them
✓ You can't step away without the place falling apart
✓ You want to invest in your managers' professional development - without paying for each of them separately.
✓ You're heading into winter, and you want to use these months to get ahead
✓ You want the best investment your F&B business will make this year
This is for you if...
Built for every type of F&B operator - and designed to be done with your whole team.
Whether you're a single-site owner, a multi-site operator, or running a group, one registration covers your entire business. Bring your whole team.
One flat entry fee per business. No limit on attendees.
Bring your managers, your ops team, your key people. Everyone attends under one registration. One fee. Everyone aligned.
This alone makes the Blueprint more cost-effective than sending one person to any other professional development programme in the industry.
For single-site operators
You're doing everything yourself. The Blueprint gives you the systems to step back - and the profit to make it worth it.
For multi-site operators
You need consistency across venues and managers who lead without you. The Blueprint builds both.
For group operators
You want every site running to the same standard with the same controls. The Blueprint gives you the framework.
What You Get When You Join
Start today for $172.5
All package options can be paid in 8 weekly instalments.
If your cash flow is tight right now - and we know winter can make it tighter - the weekly instalment option is built for that.
BLUEPRINT
PLUS BONUS
The complete transformation with maximum access to James & all of his best tools.
8 × Live Group Coaching Sessions
$1,600
+ Recordings (access to full recorded library)
$300
+ 24/7 Coaching Portal access (Industry Templates & Resource Library)
$497
+ Ask the Coach - email support throughout
$500
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+ 1 × 60-Minute 1-on-1 Coaching Call with James
$500
+ Profit Leak Self-Audit Form
$97
+ Access to Paid Insights
$97
+ 3 × 30-min 1-on-1 Coaching Calls during the programme
$750
+ Free Website Audit
$197
Total Value: $4,538
Now: $2,100 (excl GST)
BLUEPRINT
PLUS
Includes 1 hr of direct access to James for your specific business.
8 × Live Group Coaching Sessions
$1,600
+ Recordings (access to full recorded library)
$300
+ 24/7 Coaching Portal access (Industry Templates & Resource Library)
$497
+ Ask the Coach - email support throughout
$500
----
+ 1 × 60-Minute 1-on-1 Coaching Call with James
$500
+ Profit Leak Self-Audit Form
$97
+ Access to Paid Insights
$97
+ 3 × 30-min 1-on-1 Coaching Calls during the programme
$750
+ Free Website Audit
$197
Total Value: $3,397
Now: $1,700 (excl GST)
Add $400. Get $1,141 in extra value
← with ‘Bonus’
BLUEPRINT ESSENTIAL
For owners who are ready to implement independently.
8 × Live Group Coaching Sessions
$1,600
+ Recordings (access to full recorded library)
$300
+ 24/7 Coaching Portal access (Industry Templates & Resource Library)
$497
+ Ask the Coach - email support throughout
$500
----
+ 1 × 60-Minute 1-on-1 Coaching Call with James
$500
+ Profit Leak Self-Audit Form
$97
+ Access to Paid Insights
$97
+ 3 × 30-min 1-on-1 Coaching Calls during the programme
$750
+ Free Website Audit
$197
Total Value: $2,897
Now: $1,200 (excl GST)
Blueprint Plus Bonus comes with full access to James
If you’re thinking about reaching out for some business coaching, then definitely get in touch with The Hospitality Company; it will be life-changing.
We have been working with The Hospitality Company for just over a year. James is a highly professional coach whose coaching, guidance, and resources have been invaluable to us in becoming a "much better business".
Here's how the risk disappears
1.
Pay your first instalment, and book your Profit Clarity Call with James immediately.
In that 60-minute session, James will review your business, identify where you're leaking profit, and map out exactly what needs to change.
2.
If you don't walk away from that call with complete clarity and confidence that this programme will make your venue money, tell us within 24 hours.
Every dollar back. No questions asked.
3.
By the time that call ends, you will have already received more value than the cost of your first instalment. And James will have shown you - with facts about your specific business - exactly why the Blueprint is the right next step.
Not Sure If This Programme Is Right For You? Book a Free Call With Me.
If you’re on the fence, you don’t need more information -
You need clarity.
Book a short 15-minute call, and we’ll review your concerns together and tell you directly whether the Blueprint is the right next step.
No pitch. No fluff. Just clear answers.
James O'Connell - 25 years of fixing hospitality businesses.
Australasia's first dedicated hospitality business coach. James has worked with venues from single-site cafés to multi-site restaurant groups across New Zealand and Australia.
He has seen two global financial crises. His clients didn't just survive them — they built tighter systems and stronger teams during the hard times, and grew faster than anyone around them when conditions improved.
The Blueprint is not a theory. It is a proven operating framework built from 25 years of real results inside real venues.
Start Date: Tuesday, 11th Aug.
Time: 10 am, Auckland Time.
Limited to 40 seats
See Our Client Portfolio
"I have been working with James for just over 6 months and I am feeling the best about my business that I have felt in the 10 years I have been in business!"
- A Client's Google Review
Frequently Asked Questions
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For the last 25 years, our clients have grown their hospitality businesses using the same structure - 'The Hospitality Business Blueprint'. Every profitable venue operates under it.
You can join our 8-week group programme, where you can work directly with James (Head Coach at The Hospitality Company), who will teach attendees the Hospitality Business Blueprint.
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One hour per week via Zoom. Sessions are recorded so your team never misses a beat.
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Yes - and we strongly encourage it. One registration covers your entire business. No limit on attendees. The most engaged Blueprint participants are always the ones who attend with their team.
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Every session is recorded and sent to you afterwards. You won't miss a thing.
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The Blueprint isn't about your menu or concept - it's about how you run your business. Every profitable venue uses these same principles, whether they realise it or not.
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Tuesday, 16 June 2026 at 10 am Auckland Time. Four intakes per year. Limited to 40 businesses.
Sign up now to book your ‘Profit Clarity Call’ with James as soon as possible after registering.
Winter is the window. Don't waste it.
The owners who come out of this period stronger are the ones who act now.
James will show you exactly how. In 8 weeks. With your whole team. For one flat fee.
11 Aug • 4 intakes per year • 40 seats only • Full money-back guarantee
