F&B Owners & Managers
You’ve worked hard to build a business you're proud of, and now you need it to work for YOU.
Learn the right structure for growing your business and profit.
Google Reviews (40) 5 ★★★★★ Excellent
Online Programme • Coaching Included • Limited to 40 seats
This business coaching programme is for you if...
✓ You run a thriving hospo business, and you're still the bottleneck on growth.
✓ Your venue is turning over revenue, but not enough of it is turning into profit.
✓ You have great people but poor structures to grow.
✓ You have systems, but your team isn't consistently following them.
✓ You love being involved in your business but can't step away without the place going backwards.
✓ You have the drive to improve but not the plan.
You will walk away with
MONEY
Maximised Profitability
Turn raw revenue into real profit by mastering your venue’s exact numbers.
Stop quiet cash leaks by immediately gaining tight control over your daily costs.
Recover $50,000 to $150,000 in lost, hidden profit that is sitting in your business right now.
SYSTEMS
Total Operational Control
Build a self-running venue that operates flawlessly whether you are there or not.
Deploy a complete operating framework spanning minimum viable systems across 6 core departments.
Ensure seamless manager transitions so a new leader can step in on a busy night without a glitch.
FREEDOM
A Self-Managing Team
Develop high-ownership managers who actively run the business so you can finally step back.
Embed a system-driven culture where your staff follow protocols naturally, not just when watched.
Reclaim your personal time knowing your team is fully aligned and executing your playbook daily.
That's the business you set out to build.
The Blueprint shows you how to get there.
What your business investment gets you
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A private 60-minute session with James before the programme starts - focused entirely on your business. Bring your managers. Schedule as soon as you register.
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One hour per week. Every session is recorded. James is presenting; owners and managers listen.
No limit on how many people from your business can join.
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During the programme, you get three additional private sessions with James - so you can work through the specific challenges your venue is facing as you implement.
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A complete library of templates, SOPs, checklists, and guides - ready to deploy into your business immediately.
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Profit First Planning Matrix - your financial roadmap for building a consistently profitable venue.
Critical Numbers Dashboard - a live spreadsheet your managers use daily to monitor and manage the numbers that drive your bottom line.
Marketing P&L Spreadsheet - correctly records all marketing spend, including happy hours, giveaways, and F&B promotions so your P&L gives you accurate numbers, not distorted ones.
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25 years of road-tested templates, SOPs, and guides across People, Finance, Sales, and Operations. Not downloaded from the internet.
People & Team
Position Agreements
Position Advertising Templates
Interview Questions
Onboarding Templates & Policy
Employee Coaching Resources
Finance & Planning
Financial Planning Templates
Business Planning Templates
Management Reporting Templates
Wage Management Policy
Sales & Marketing
Menu Engineering Policy
Selling Templates
Marketing Resources
Operations
Checklists
Total private coaching time you can get with James: 150 minutes across 4 dedicated sessions.
All of it. For one business. One flat fee. Every member of your team is included.
100% Money-Back Guarantee
Start today for $172
All package options can be paid in 8 weekly instalments.
If your cash flow is tight right now - and we know off-peak season can make it tighter - the weekly instalment option is built for that.
BLUEPRINT
PLUS BONUS
The complete transformation with maximum access to James & all of his best tools.
8 × Live Training Sessions
+ Recordings
+ 24/7 Coaching Portal access
+ Ask the Coach - email support
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+ 1 × 60-Minute 1-on-1 Coaching Call with James
+ Profit Leak Self-Audit Form
+ Access to Paid Insights
+ 3 × 30-min 1-on-1 Coaching Calls during the programme
+ Free Website Audit
BLUEPRINT
PLUS
Includes 1 hr of 1-on-1 access to James for your business.
8 × Live Training Sessions
+ Recordings
+ 24/7 Coaching Portal access
+ Ask the Coach - email support
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+ 1 × 60-Minute 1-on-1 Coaching Call with James
+ Profit Leak Self-Audit Form
+ Access to Paid Insights
+ 3 × 30-min 1-on-1 Coaching Calls during the programme
+ Free Website Audit
BLUEPRINT ESSENTIAL
For owners who are ready to implement independently.
8 × Live Training Sessions
+ Recordings
+ 24/7 Coaching Portal access
+ Ask the Coach - email support
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+ 1 × 60-Minute 1-on-1 Coaching Call with James
+ Profit Leak Self-Audit Form
+ Access to Paid Insights
+ 3 × 30-min 1-on-1 Coaching Calls during the programme
+ Free Website Audit
‘Blueprint Plus Bonus’ comes with full 1-on-1 access to James
If you’re thinking about reaching out for some business coaching, then definitely get in touch with The Hospitality Company; it will be life-changing.
We have been working with The Hospitality Company for just over a year. James is a highly professional coach whose coaching, guidance, and resources have been invaluable to us in becoming a "much better business".
What are the benefits of starting now
Start immediately - no need to wait for the starting date.
Register now to:
Book your 1-on-1 strategy session with James instantly.
Unlock core system resources and templates to identify business gaps today.
Begin implementing weeks early with James's personal guidance.
The moment you sign up is the moment you start.
Your host
James O'Connell
With 26 years of hands-on experience coaching single-site cafés and large multi-site restaurant groups, I have guided clients through major global economic crises and the pandemic. Rather than just surviving, these venues built tighter systems, stronger teams, and outgrew their competitors. The Blueprint programme is not theory - it is their playbook.
The Blueprint Programme was built for every type of F&B operator - and designed to be shared with your whole team.
Whether you're a single-site owner, a multi-site operator, or running a group, one registration covers your entire business. Bring your whole team.
One flat entry fee per business. No limit on attendees.
Bring your managers, your ops team, your key people. Everyone attends under one registration. One fee. Everyone aligned.
This alone makes the Blueprint more cost-effective than sending one person to any other professional development programme in the industry.
For single-site operators
You're doing everything yourself. The Blueprint gives you the systems to step back - and the profit to make it worth it.
For multi-site operators
You need consistency across venues and managers who lead without you. The Blueprint builds both.
For group operators
You want every site running to the same standard with the same controls. The Blueprint gives you the framework.
Real Venues. Real Numbers. Real Results.
These are not outliers. This is what happens when the right systems are in place, and the whole team follows them.
Southern NZ
Profit (%) increased: +10% in 12 months
Profit ($) increased: $215,000
Canterbury
Profit (%) increased: +25.2% in 24 months
Profit ($) increased: $255,000
Gold Coast
Profit (%) increased: +7% in 12 months
Profit ($) increased: $265,000
Hawke’s Bay
Profit (%) increased: +9% in 12 months
Profit ($) increased: $157,000
Byron Bay
Avg. NOP increased: 6.5% → 12.5% YoY
Peak profit margin reached: 17% in Q3
Small Town NZ
Avg. NOP increased: +26.2 percentage points from 2020 to 2024
Avg net profit in 2024: 14.5%
In the Blueprint programme, we show you the playbook, step by step, for achieving results like that.
Programme starts 11 Aug • Attend with your managers
What Happens When You Sign Up
STEP 1
sign-up
You register and immediately access our calendar to book your first 1-on-1 strategy call with James. In that 60-minute session, James will review your business, identify where you're leaking profit, and map out exactly what needs to change.
STEP 2
1-on-1 call
If you don't walk away from that call with complete clarity and confidence that this programme will make your venue money, tell us within 24 hours. Zero risk guarantee. Every dollar back. No questions asked.
STEP 3
direction set
By the time that call ends, you will have already received more value than the cost of your first instalment. And James will have shown you - with facts about your specific business - exactly what the right next step is.
Not Sure If This Programme Is Right For You? Book a Free Call With Me.
If you’re on the fence, you don’t need more information -
You need clarity.
Book a short 15-minute call, and we’ll review your concerns together and tell you directly whether the Blueprint is the right next step.
No pitch. No fluff. Just clear answers.
Frequently Asked Questions
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For the last 25 years, our clients have grown their hospitality businesses using the same structure - 'The Hospitality Business Blueprint'. Every profitable venue operates under it.
You can join our 8-week business coaching programme, where James teaches you the complete Hospitality Business Blueprint - live, weekly, with your team.
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One hour per week via Zoom. Sessions are recorded so your team never misses a beat.
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Yes - and we strongly encourage it. One registration covers your entire business. No limit on attendees. The most engaged Blueprint participants are always the ones who attend with their team.
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Every session is recorded and sent to you afterwards. You won't miss a thing.
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The Blueprint isn't about your menu or concept - it's about how you run your business. Every profitable venue uses these same principles, whether they realise it or not.
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Tuesday, 11 Aug 2026 at 10 am Auckland Time. Four intakes per year. Limited to 40 businesses.
Sign up now to book your 1-on-1 Call with James as soon as possible after registering.
Off-peak season is the window. Don't waste it.
Three Blueprint cohorts this year. Zero refunds. Every owner who joined stayed - and improved their business.
James will show you exactly how. In 8 weeks. With your whole team. For one flat fee.
11 Aug • 4 intakes per year • 40 seats only • Full money-back guarantee
