, HBA stands for Hospitality Business Architecture; it’s a framework created by The Hospitality Company to help you navigate your way around all the different areas of business that compete for your attention every day.
Building a business is a lot like building a house, and there are three fundamental areas that need to be done right. A house needs to be designed for optimum performance on paper first; then the infrastructure needs to be engineered. Finally, the build needs to make sure the house is strong, flexible and even prepared for change depending on the requirements of the occupants.
Our business is like a second home, and needs to reflect architectural excellence to maximise employee experience and profit. We need to ensure that our business is well-designed, engineered and built.