James’ became a popular business coach and consultant to owners across New Zealand and Australia, and his determination to travel the globe in search of best practice has created a unique approach we now call Hospitality Business Architecture (H.B.A).
In 2014, James and Alexis joined forces as husband and wife, and business partners, to re-brand as The Hospitality Company. The vision was to help larger numbers of Hospitality business owners and managers at a much lower cost. In 2015 the company began delivering online courses while still working one-on-one with business owners. In 2017 the company began delivering popular workshops and training, then in 2018, The Hospitality Company started H.B.A Online – a Membership Site that enables Hospitality creatives from all over the world access our content, resources and tools.
Liz Perkins joined the team in 2017. Liz has been a stellar example of community commitment, leadership development and she personifies implementation and discipline. Liz now supports owners and managers with her wealth of operational knowledge.
The Hospitality Company has an international outlook while remaining profoundly Kiwi. As Kiwi’s, we have an enormous amount to give and we like nothing better than sharing expertise with outstanding hospitality stars in other countries. We are always looking for the sort of business practice that changes lives and develops a thriving culture.